Bombay Bicycle Shop IPA

IPA Beer Label, Branding

OBJECTIVE: Build a brand identity for an independent Seattle brewery’s featured IPA.

STRATEGY: Named after a 1970s-era Seattle bar run by his father, Bombay Bicycle Shop is Steve Neff’s flagship beer. Our brand identity serves as an homage to the original look and feel of the bar, while simultaneously honoring the geographic and cultural inspiration of the bar’s name: Bombay, India. Our bold and stark color palette readies the consumer for what’s to come: an unapologetic IPA that packs the bite of a cobra.

Client

  • Bombay Bicycle Shop

Our role

  • Creative direction
  • Illustration
  • Design