Your Connected Retreat
OBJECTIVE: Develop a visual brand and messaging identity to succinctly communicate the uniqueness of the Cannonball experience.
STRATEGY: Spotlighting the fluid and curated experiences offered by Cannonball, we developed three logo options, multiple color palettes, and a brand manifesto to explicitly and implicitly convey the uniquely blended third space between work and home that Cannonball provides. It’s not a bar, a restaurant, a workspace or a country club. It’s all those things at once.
- Creative direction