Crow’s Nest Brewing

Logo and Brand Development

OBJECTIVE: Create a brand-defining logo for an independent Portland brewery.

STRATEGY: Crow’s Nest Brewing approached us to create a logo that honors the 19-century nautical inspiration of their name as much as their Pacific Northwest roots. After several concepting rounds with the client, we landed on a curmudgeonly hipster sea captain and his crow companion that conveys the roughshod, seaworthy and distinctly Portland vibes that Crow’s Nest had in mind when they set sail on the choppy waters of independent brewing.

Client

  • Crow's Nest Brewing

Our role

  • Creative direction
  • Illustration
  • Design