An Efficient Reality

OBJECTIVE: Create awareness and educate consumers on the benefits of high-performance homes.

STRATEGY: We decided that a real-life efficient-home owner is the best person to speak to the real-life benefits of efficient-home living. Every creative choice we made, from storyboards to video editing, helped Cheryl resonate with her neighbors and demonstrate the comfortable and affordable lifestyle she leads.


  • Northwest Energy Efficiency Alliance (NEEA)
  • Northwest ENERGY STAR Homes
  • Scott Homes

Our Role

  • Copywriting
  • On-set script supervision
  • Marketing strategy