An Efficient Reality
OBJECTIVE: Create awareness and educate consumers on the benefits of high-performance homes.
STRATEGY: We decided that a real-life efficient-home owner is the best person to speak to the real-life benefits of efficient-home living. Every creative choice we made, from storyboards to video editing, helped Cheryl resonate with her neighbors and demonstrate the comfortable and affordable lifestyle she leads.
- Northwest Energy Efficiency Alliance (NEEA)
- Northwest ENERGY STAR Homes
- Scott Homes
- On-set script supervision
- Marketing strategy