100% Not Kidding

OBJECTIVE: Develop a digital and direct mail ad campaign to spur participation in The Home Depot’s Rheem water heater promotion.

STRATEGY: Sure, Rheem’s heat pump water heater saves you money on electric water heating costs. But many homeowners don’t consider water heating costs as a tangible element in their monthly budget. And water heaters aren’t considered until they stop working. To add tangibility to the intangible, we connected cost to the most quotidian of activities: bath time. Baths are great, but cheaper baths are even better.


  • Performed at prior employer on behalf of The Home Depot, Rheem and Northwest Energy Efficiency Alliance

Our Role

  • Copywriting