Northwellness

OBJECTIVE: To promote LifeWise Health Plan of Washington and emphasize their locality and connection to their customers.

STRATEGY: In partnership with Copacina+Fujikado, we created vignettes showcasing active Pacific Northwest dwellers healthfully and happily enjoying themselves in picturesque Northwest settings. Our detailed, muralistic illustrations were used all around the PNW on billboards, bus wraps, video spots and interactive online advertisements.

Client

  • LifeWise

Our Role

  • Illustration
  • Design