Self-Driven Branding

OBJECTIVE: Flesh out a dynamic and consistent brand identity by establishing typography and designing business cards, letterhead and a car wrap that build around an existing logo.

STRATEGY: nuTonomy is an MIT-spinoff technology startup committed to pioneering cutting-edge software for self-driving cars. As they expanded their autonomous taxi service in Singapore, they sought to round out their visual brand identity. First, we identified a rounded, friendly and thoroughly modern typeface to highlight their approachable but industry-leading technology. Then we designed branded materials, including a car wrap, that give their logo the leading position on a clean, minimal and inviting stage.


  • nuTonomy

Our Role

  • Design