One Less Thing to Worry About

OBJECTIVE: Drive awareness of Arizona Public Service’s (APS) energy efficiency programs for businesses.

STRATEGY: We began with the understanding that business owners are normal people with a below-average tolerance for bullshit. By crafting messaging targeting each business sector in Arizona, we helped APS promote their customized energy solutions along with their understanding of, and empathy for, the harried life of a business owner.


  • Work performed at prior company on behalf of Arizona Public Services Co.


  • Creative direction
  • Copywriting
  • Marketing strategy