Safety First

OBJECTIVE: Explore movement, color, mood and technique in a short, engaging and just-for-fun animated short.

STRATEGY: Things aren’t typically slow in the Cyclops offices, but when they are, we can’t help but keep on creating. We illustrated and animated this video short with no clear idea of where it was headed, kind of like our sleepy friend who ends up dazed, in a tree, beside a bowling ball. We’d say we intended to produce an animated metaphor for the creative process, but that would make us disingenuous. It’s really just a fun, trifling little snippet that we hope makes you smile. Or at least smirk. Regardless, if you feel sleepy, please don’t get behind the wheel.

Our Role

  • Illustration
  • Animation