Helping Your Customers Take Shape

OBJECTIVE

Educate prospective clients on CLEAResult’s approach to the customer experience journey and behavioral marketing

 

STRATEGY

To make a complex story engaging and easy to digest, we wrote and illustrated a narrative using simple geometric shapes to represent the diverse customer segments that kick off CLEAResult’s data-fueled approach to creating individual connections with customers. This interpersonal connection is the first step on the path to motivating behavioral change, as we illustrate with this engaging demonstration of a customer journey down a road paved with best practices, behavioral science and plenty of data.

 

Client

  • Performed at and for CLEAResult

Our Role

  • Creative direction
  • Illustration
  • Animation
  • Marketing strategy