Strip Mall Continuum

OBJECTIVE: Demonstrate the many solutions that APS provides for small businesses looking to lower their overhead and contribute to a healthier Arizona

STRATEGY: With a strip mall as our setting, we demonstrate the many business types that APS serves, along with the many technology upgrades available. We used a simple, stripped down illustration and animation style to ensure that our story didn’t alienate any audience and our message remained at the forefront of an animated and fluid journey through a typical Arizona mall.


  • Performed at prior employer on behalf of Arizona Public Services Co.


  • Creative direction