OBJECTIVE: Honor the State of Washington with the most Washingtony video imaginable.
STRATEGY: It’s that old adage rearing its head again: Nothing says “Washington” more than an anthropomorphized apple. To promote Oregon’s beautiful sibling to the north, we illustrated and animated a short video clip that conveys the bright, natural good looks and laid-back playfulness inherent to the State. Watch the video a few times and just try and stop yourself from planning a weeks-long road trip across Washington. We dare you.