Cannonball aspires to provide customers with a uniquely blended third space between work and home. It’s not a bar, a restaurant, a workspace or a country club. It’s all those things at once. They hired Cyclops to help them develop a visual brand and messaging identity to succinctly communicate the uniqueness of the Cannonball experience.
Spotlighting the fluid and curated experiences offered by Cannonball, we developed three logo options, multiple color palettes, and a brand manifesto to explicitly and implicitly convey the nuanced Cannonball experience and help this fledgling restaurant articulate its vision to potential partners, investors and service industry professionals.