Working for and at CLEAResult, an energy efficiency consulting company, we provided creative direction and oversight throughout the video’s production. With a strip mall as our setting, we demonstrate the many business types that APS serves, along with the many technology upgrades available. We used a simple, stripped-down illustration and animation style to ensure that our story didn’t alienate any audience and our message remained at the forefront of an animated and fluid journey through a typical Arizona mall.
