We created an animated video to help APS, the largest public utility in Arizona, demonstrate the many energy efficiency solutions they provide for small businesses looking to lower their overhead and contribute to a healthier Arizona.  


Working for and at CLEAResult, an energy efficiency consulting company, we provided creative direction and oversight throughout the video’s production. With a strip mall as our setting, we demonstrate the many business types that APS serves, along with the many technology upgrades available. We used a simple, stripped-down illustration and animation style to ensure that our story didn’t alienate any audience and our message remained at the forefront of an animated and fluid journey through a typical Arizona mall.